A podcast is a series of digital media files, which are sent from website over the Internet using syndication feeds for playback on portable media players and computer.
With podcasting, you can listen to radio programs or watch events whenever and wherever you choose. Simply by putting podcast audio and video files that are automatically downloaded to your personal computer, or other device which has internet connectivity. These files can then be transferred to an IPod or other MP3 player using a podcasting application.
What are the different types of podcast?
Interview
Couples-Cast
Ramble-Cast
Round Table
Magazine style
How to optimized your podcast work?
1. Claim Your Podcast On Google Podcasts Manager
If you want Google to index your podcast (aka show up in searches), you need to make sure you have verified yourself with Google Podcasts Manager.
Verifying is super-easy and involves these steps:
Access Google Podcasts Manager through the Distribution page of your Captivate dashboard.
Log in with your Google Account (or create one).
Enter your podcast RSS feed URL.
Preview your feed to make sure the episodes and artwork are pulling through correctly.
Google will then send you a code to the email address associated with your RSS feed.
Enter the code and verify ownership!
Once you have verified yourself, Google will index your feed and make it discoverable across Google Home, Google Search and Google Assistant. If you can get your podcast content to rank highly enough for your chosen keywords, there’s a good chance Google will include you in relevant search results.
2. Research Relevant Podcast Keywords
Use a keyword research tool (there are loads out there to suit any budget) to identify opportunities for your podcast and episodes. If your budget is really limited, there are plenty of free resources to try. I recommend:
Google Trends
Answer the Public
Keyword Surfer
Google itself!
The name of your podcast is your number one keyword. Think of your theme, episode structure and find the best keyword to describe your show.
3. Build Authority with Quality Content
Google Podcasts has already started to automatically transcribe podcasts so it can understand the content and know whether a specific podcast episode is relevant to a query or question that someone searches for.
When putting together content for your podcast episodes:
Make sure there is a clear structure and flow to your episode
Create snappy, descriptive and eye-catching titles to entice listeners in
Include keywords where it’s appropriate to do so
4. Leverage Podcast Metadata
Metadata is data that describes other data. It basically summarises info about data on a given page and plays an important part in all aspects of SEO – including podcast SEO. Meta descriptions and page titles (also known as title tags) are examples of metadata, and you should be including these when publishing your podcast episodes.
5. Increase Your Online Presence with Social Media
As a podcasters set yourselves up on social media. It’s the best way to connect with your audience, foster relationships with your fans and encourage people to share new episodes when they go live.
6. Create Episode Transcriptions
Providing transcripts gives you a chance to highlight key topics, keywords and structure your content for search engines to digest easily.
It also helps to make your content more accessible for those who cannot listen, and readers can easily scan through a transcription to get the gist of your episode before they take the time to listen.
7. Repurpose Your Podcast Content
It is highly recommended to repurpose the content of your podcast into other forms like videos, blogs and infographics to guide search index and show relevant search results.
Here are some ways in which you can repurpose your podcast content for increased exposure across multiple channels:
Record video alongside your audio and create a YouTube channel from your podcast.
Use Canva to easily create social media posts, infographics, YouTube thumbnails and blog featured images for your podcast website.
Use Subly to caption video clips for use on social media.
Turn your episode transcription into a fully fledged blog, tutorial or how-to guide.
8. Build Trust For Your Podcast Website with Backlinks
Google and other search engines treat external websites pointing to your website as a ‘vote’. If other websites are pointing to you, that is a sign to Google that your content is good and can be trusted. This is especially the case if you manage to get authoritative websites pointing to your content like those with a high domain authority.
9. Work On Your Internal Linking
It’s important that all pages within your website have links pointing to them, unless you don’t want someone to come across a page – but then begs the question: “Why is this page on your website?!”
Make sure you are linking to your important pages from your homepage. This helps search engines know they are important.
10. Pay Attention to Your Podcast Website Speed and Responsiveness
User experience is a big deal to search engines – after all, they want to make sure that once a searcher ends up on a page, not only is the content useful and relevant, but the website is also thinking about experience. Page speed and mobile friendliness plays a big part. If a page takes too long to load, people are going to go elsewhere. Also, if someone is on a mobile and the writing is too small, content doesn’t fit the screen or the buttons are too close together, guess what? They’ll end up going elsewhere too.
Captivate’s customizable podcast websites, your single-subscription landing page and podcast players are fast, optimized and fully responsive from the get-go: no additional tweaks needed.
Create your blogs and optimized it using the guides mentioned above.
